2016-04-27 LinkedIn community
The book “Blue Ocean Strategy” captured the imagination of the world’s business community when it was first published back in 2005, and it’s still informing the way companies think about their plans today. Its lasting influence is particularly evident in China, where meetings on anything from new product launches, to marketing campaigns, to corporate-level strategy are peppered with the terms “蓝海” (blue ocean) and “红海” (red ocean) to quickly communicate the rationale behind a specific plan. At yesterday’s “Making the Breakthrough” DU Ad Platform conference, Baidu Global Business Unit’s Head of Monetization and BD Felix Li shed new light on this old concept as it applies to China’s tech scene. Here are 5 takeaways from his talk.