Innovative Ad Formats

We provide more innovative ad formats for developers to choose from, thus optimizing both user experience and monetization efficiency

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We Now Offer An iOS SDK

Best revenue performance

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The App Monetization Genius

The Choice of 1,700+ Developers, Providing Maximally Efficient Monetization Schemes

DU Ad Platform

DU Ad Platform is Baidu’s global mobile advertising platform based on the world's top mobile app matrix. What we provide is a unique turnkey monetization solution. With our peak selection algorithm, real-time integration of high-quality ad channels, accurate targeting technology and global IDC network optimization, we can help developers maximize monetization efficiency and gross revenue.

  • 1,700+
    Developers
  • 1.7  Billion
    Daily Ad Requests
  • 3.6  Billion
    Month active users
  • 20,000
    Stable online offer
  • 50+
    Qualified Publishers

ARPU Analysis

Supports ARPU analysis, significantly enhances monetization. DAP not only offers a high eCPM, but also a high ARPU.ARPU analysis: Average Revenue Per User (total revenue/user)

  • Platform A has a higher monetization capability.

    High eCPM is not equivalent to high revenues.
    User coverage of advertising significantly impacts revenue.

  • ARPU more accurately reflects the monetization situation.

    ARPU is not affected by impressions,
    and revenue is basically the same.

Unique Turnkey Solution

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  • High Monetization Efficiency
  • Leading Technology
    • Sophisticated Targeting
    • IDC Node Deployment
  • Low Cost of Integration
  • Global Localized Services

High Fill RateHigh Quality Ad Sources:

Over 50 ad channels globally and millions of offline orders fulfilled, including premium direct customers and ad requests from the DU Apps series of products.

High RPMPeak Selection Algorithm:

Bids are precisely ordered according to product, country, users, time and more in order to provide the best inventories.

Sophisticated targeting based on behavior modelling of over 1.6 billion users.

DU Ad Platform has set up 7 global nodes worldwide to cut down connectivity issues and boost your conversion rate.

  • No burden

    Multiple types of customized SDKs, ultra-small 100KB packages, and minimal data traffic for ad delivery.

  • Convenient

    Simple API design, unhindered caching and smart reading, as well as one-stop data analysis.

  • Secure

    With only the most basic permissions, there are no user privacy concerns and no effect on product upgrades.

  • Local Operations Teams Worldwide

    Overseas offices in Brazil, India, Indonesia, Thailand, Egypt, Japan and the U.S. Each teams offers local language support.

  • 1:1 Professional Service and Guidance

    If you encounter any problems at all, we will provide 1-on-1 professional guidance.

High Monetization Efficiency

High Fill RateHigh Quality Ad Sources:

Over 50 ad channels globally and millions of offline orders fulfilled, including premium direct customers and ad requests from the DU Apps series of products.

High RPMPeak Selection Algorithm:

Bids are precisely ordered according to product, country, users, time and more in order to provide the best inventories.

Leading Technology

Sophisticated targeting based on behavior modelling of over 1.6 billion users.

DU Ad Platform has set up 7 global nodes worldwide to cut down connectivity issues and boost your conversion rate.

Low Cost of Integration

  • No burden

    Multiple types of customized SDKs, ultra-small 100KB packages, and minimal data traffic for ad delivery.

  • Convenient

    Simple API design, unhindered caching and smart reading, as well as one-stop data analysis.

  • Secure

    With only the most basic permissions, there are no user privacy concerns and no effect on product upgrades.

Global Localized Services

  • Local Operations Teams Worldwide

    Overseas offices in Brazil, India, Indonesia, Thailand, Egypt, Japan and the U.S. Each teams offers local language support.

  • 1:1 Professional Service and Guidance

    If you encounter any problems at all, we will provide 1-on-1 professional guidance.

Top Mobile App Matrix

High quality, large-scale inventory covering multiple countries and regions worldwide

Flexible Ad Options

Native Ads

Native ads can be custom-designed based on the form and function of your app, with better user experience and extremely high conversion rates.

Offer Wall Ads

Simple integration, flexible display modes, varied ad content and real-time advertising selection not only guarantee a high fill rate , but also enhance the effective conversion of advertising, which help keep your revenue stable.

Interstitial Ads

Interstitial Ads (full screen and half screen) let developers set the display time of ads, and can be loaded asynchronously, which helps ensure that an ad is ready to go when the time comes to display one. Interstitial Ads have high SDK stability, better conversion rate and can make higher revenue.

Banner Ads

Flexible ad styles, and flexible placement within apps, including at the top or at the bottom. Doesn't bother users, and provides a great user experience. Low placement cost, high exposure rate, and stable fill rate.

Video Ads

Mainstream fashion ad style, multi-channel meditation and optimization, reducing the cost of multi-channel integration while ensuring the ad fill rate, enhance the user attractiveness and user participation.

Trigger Ads

Novel ad style, user triggers ads on his own initiative, flexible trigger ads entrance setting, improve the monetization efficiency while ensuring fill rate.

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